Boost your marketing strategy with actionable insights and consultancy
We are experienced consumer insights experts specialising in data-driven analytics with a strong focus on social media listening to uncover actionable insights.
Unearthing actual consumers' needs and pains to adjust your product
Analysing completive landscape and identifying whitespaces for positioning
Spotting actual digital contexts that bring your communication to the next level
CONTACt US IF You NEED ACTIONABLE INSIGHTS ABOUT
Consumer needs and motivations
We analyse consumer narratives about brands, products and categories that provide an in-depth understanding of your audience and ways of improving your products and communication
Influencers and communication strategy
We scan the media landscape and identify key influencers to evaluate their impact through detailed analysis of their audience, reach, and relevance to ensure alignment with your goals and maximise engagement
Emerging trends and context signals
We process millions of data points to discover the next big thing in your sector and learn how to leverage it effectively. We identify emerging signals and why they matter
Market landscape and competitors
We investigate the strengths and weaknesses of your competitors and highlight untapped opportunities for optimal positioning and differentiation in a market
Olga Logunova
With a PhD in Sociology and over 15 years of experience, Olga specialises in data-driven analytics, with a focus on social media listening to uncover actionable insights. Her expertise spans audience segmentation, and influence marketing, transforming data into strategies for better communication and audience engagement.
Georgii Vlasov
With a strong foundation as a mathematician and deep expertise in analysing social media trends, Georgii develops and implements advanced AI models for topic modelling, sentiment analysis, trend prediction, user segmentation, and transforms raw social media data into strategic insights that drive decision-making.
We have over 10 years of experience in consumer intelligence and social media analytics and hundreds of successful projects in the media and public sector, FMCG and beauty.
We are passionate about data-driven analytics, the cutting-edge layer of consumer insights methodologies.
Our background is rooted in academia and big enterprise companies. We easily create bridges and transform rigour and solid scientific approaches into business KPIs
We specialise in analysing unprompted conversations online about brands, products, and topics across digital platforms like YouTube, TikTok, Instagram, X, Reddit, etc, identifying who is discussing them, where, and how.
We can distil data into clear insights about the current market landscape and discover the next big thing in your sector, offering long-term marketing strategies.
WHAT MAKES US DIFFERENT
