Social media strategy
We conducted a social listening project for media on YouTube, Instagram, and TikTok, delivering insights to refine content strategy, boost engagement, and identify emerging trends for growth and market alignment.
Online dating
We supported a dating platform start-up during its concept creation stage by conducting research to develop a robust matching algorithm. This included customer journey mapping, competitor benchmarking and user profile design.
Influencer strategy
We analysed TikTok and Instagram influencers, competitor strategies, and audience engagement to create a clear plan for building partnerships and growing the account effectively in health-tech market.