Social Strategy

We conducted a social listening project for media on YouTube, Instagram, and TikTok, delivering insights to refine content strategy, boost engagement, and identify emerging trends for growth and market alignment

brief & context

Media outlets expanding on platforms Instagram, YouTube, and TikTok required an audit of their content and audience behaviour to create a tailored growth strategy. A deep understanding of the target audience was essential to build multi-platform communication approach.

what we did

• Performed social media listening for client accounts and closest competitors to analyыe content and audience engagement. This helped uncover strengths, weaknesses, and areas for improvement while identifying resonant content themes and audience preferences.

• Identified potential influencers and collaboration opportunities.a number of hurdles along the way.

• Conducted surveys and interviews via an online panel to understand audience media habits and preferences.

results

Actionable recommendations were provided on content, covering resonant topics, tone of voice, and emerging trends.

The audience audit revealed media consumption habits, preferred brands, and key influencers. This alignment with market demands improved engagement across platforms.