Influencer strategy

We analysed TikTok and Instagram influencers, competitor strategies, and audience engagement to create a clear plan for building partnerships and growing the account effectively in health-tech market.

Brief & context

A health tech start-up requested an influencer strategy to identify key partners, optimize collaborations, and enhance brand visibility within their target audience.

what we did

We used automated text analysis with LLM models to uncover key themes, recurring storylines, comment tonality, and engagement levels, offering a deep understanding of influencer content and audience reactions.

Additionally, we analyzed content production trends and collaboration approaches. Regular competitor benchmarking and performance tracking provided a strong foundation for refining collaboration strategies and optimizing content direction.

results

Competitor benchmarking guided influencer evaluation and collaboration strategies, while content trend analysis kept the brand ahead of industry shifts and aligned with audience preferences.

Weekly analytical reports delivers real-time insights to keep the content strategy fresh and effective, contributing to a 25% monthly follower growth over the past three months.